Fundraising management software is utilized by nonprofits to facilitate online fundraising campaigns, keep track of donor information, and create mobile-friendly, branded donation pages. It’s a CRM subset which includes workflow management software, which automates tasks as well as setting up recurring tasks. When choosing a system for fundraising management, nonprofits should consider their goals and the tools that can most effectively help them achieve those objectives.

Top charities utilize email marketing software to boost brand awareness, communicate with donors and supporters, and announce upcoming fundraising events. Mailchimp and Campaign Monitor are two popular alternatives. Both provide well-designed features and user-friendly interfaces that assist organizations with managing email outreach. They also integrate with other fundraising software options and allow nonprofits to share information between their various platforms to improve management and greater efficiency.

Non-profits who are in search of an effective software solution for fundraising should look for solutions that can manage multiple types of fundraising, and other online and offline activities. Eventbrite, for example, lets users build a custom event webpage and gather information about registrations and sales of tickets. They can also send notifications and reminders to attendees. They also provide additional promotional tools, including social media fundraising management software integration and customized marketing templates. Registrants can pay for their tickets via a variety methods, and nonprofits can monitor attendance and adjust to meet their ticket sales goals.

TrueGivers doesn’t work as a traditional fundraising platform, but it does help nonprofits to organize their strategies by the creation and monitoring of mobile-friendly and branded donation pages. It also provides continuous database scans and updates to ensure that the nonprofits’ that their contact information is correct. This can improve the effectiveness for fundraising requests.